Paza Bahia
Bringing human-centered design and systems thinking to build products that make complex work feel simple and empower teams to focus on high-impact work.
I'm a product design director at Datasite, building AI-powered enterprise software. Before this, I led a design team at Ford, creating digital and physical experiences for commercial vehicles. Earlier roles include B2C and B2B investment and technology services.
Selected Work
Datasite
AI-powered tools for merger and acquisitions (M&A) professionals navigating high-stakes transactions.
- M&A
- Fintech
MergerLinks
Redesigning the dealmakers platform and integrating with dataroom to enable seamless deal data for opportunities.
- B2B
Ford Pro: Commercial
Digital upfit solutions for commercial vehicle fleets.
- Enterprise
Legal and General: Personal Investments
Making personal and workplace investments accessible to everyone.
- Financial Services
Full case studies coming soon. Get in touch to learn more.
From the journal
When AI becomes native: Lessons from the design frontlines
Insights from a candid conversation between design leaders at Attio and Lovable about building the next generation of software.
- Design Systems
An Introduction to the UX Triptech Method
The UX Triptech method is a design approach that combines user research, rapid prototyping, and technology to create products.
- Research
